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Details about Junnan He

Workplace:Department of Economics, Sciences économiques (Economics), Sciences Po, (more information at EDIRC)

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Short-id: phe782

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Working Papers

2020

  1. The Experimental Evaluation of Brand Strength and Brand Value
    Post-Print, HAL Downloads View citations (7)
    Also in SciencePo Working papers Main, HAL (2020) Downloads View citations (7)
    See also Journal Article The experimental evaluation of brand strength and brand value, Journal of Business Research, Elsevier (2020) Downloads View citations (11) (2020)

Journal Articles

2020

  1. The experimental evaluation of brand strength and brand value
    Journal of Business Research, 2020, 115, (C), 194-202 Downloads View citations (11)
    See also Working Paper The Experimental Evaluation of Brand Strength and Brand Value, Post-Print (2020) Downloads View citations (7) (2020)
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