Details about Svend Hollensen

Access statistics for papers by Svend Hollensen.

Last updated 2023-01-09. Update your information in the RePEc Author Service.

Short-id: pho560

Journal Articles

2019

1. Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study
   Sustainability, 2019, 11, (19), 1-21 View citations (5)
2. OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL
   International Journal of Innovation Management (ijim), 2019, 23, (01), 1-45

2015

3. Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe
   Journal of Brand Strategy, 2015, 4, (3), 248-258

2014

4. Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand
   Journal of Brand Strategy, 2014, 2, (4), 366-378
5. Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) Markets
   Global Business Review, 2014, 15, (3), 423-445 View citations (8)
6. The Incubator Concept as an Entry Mode option for SME’s
   Transnational Marketing Journal, 2014, 2, (1), 1-19 View citations (1)

2013

7. Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach
   International Journal of Business Performance Management, 2013, 14, (1), 67-94

2012

8. Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S
   Journal of Family Business Strategy, 2012, 3, (2), 70-78 View citations (7)

2010

9. Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers
   International Journal of Customer Relationship Marketing and Management (IJCRMM), 2010, 1, (1), 28-47
10. Internationalisation of family businesses – evidences from joint venture formations at Danfoss
    International Journal of Management Practice, 2010, 4, (3), 253-272 View citations (4)