Details about Bruce A. Huhmann

Access statistics for papers by Bruce A. Huhmann.

Last updated 2024-02-07. Update your information in the RePEc Author Service.

Short-id: phu192

Journal Articles

2023

1. Illicit Online Pharmacies: A Scoping Review
   IJERPH, 2023, 20, (9), 1-16
2. Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters
   Journal of Consumer Affairs, 2023, 57, (3), 1015-1038 View citations (1)

2022

3. Endorser gender and age effects in B2B advertising
   Journal of Business Research, 2022, 148, (C), 60-75

2020

4. An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
   Journal of Business Research, 2020, 111, (C), 176-186 View citations (7)

2012

5. Print advertising: Executional factors and the RPB Grid
   Journal of Business Research, 2012, 65, (6), 849-854 View citations (2)

2011

6. Effects of age, need for cognition, and affective intensity on advertising effectiveness
   Journal of Business Research, 2011, 64, (1), 12-17 View citations (23)

2002

7. Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
   Journal of Consumer Research, 2002, 28, (4), 589-602 View citations (8)