Details about Lala Hu

Access statistics for papers by Lala Hu.

Last updated 2023-05-15. Update your information in the RePEc Author Service.

Short-id: phu424

Working Papers

2018

1. Managing digital marketing strategies in emerging markets: The case of China
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2014

2. Do distributors really know the product? Approaching emerging markets through exports
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2013

3. ChinaÕs Human Resources Development: Recent Evolution and Implications for the Global Market
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
4. Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Journal Articles

2015

1. Elledì e Inglesina: l'internazionalizzazione nel mercato cinese
   Micro & Macro Marketing, 2015, (2), 301-314

2013

2. The communication of foreign products in China through the store: an empirical analysis
   The International Journal of Economic Behavior - IJEB, 2013, 3, (1), 41-57

Books

2020

1. International Digital Marketing in China
   Springer Books, Springer View citations (1)

Chapters

2020

1. Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med
   Springer View citations (1)