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Details about Giuliana Isabella

E-mail:
Homepage:https://sites.google.com/view/giuliana-isabella
Workplace:Unidade do Negócios e Economia (Unit of Management and Economics), Insper, (more information at EDIRC)

Access statistics for papers by Giuliana Isabella.

Last updated 2025-01-14. Update your information in the RePEc Author Service.

Short-id: pis265

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Journal Articles

2024

  1. Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days?
    RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2024, 28(4), (Vol. 28 No. 4 (2024): Jul-Aug), e240246 Downloads

2023

  1. Going viral on advertising YouTube video: Detecting the influences
    RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2023, 27(4), (Vol. 27 No. 4 (2023): July/Aug - 2023 (Special Issue)), e220300 Downloads View citations (1)

2020

  1. The effect of facial expression on emotional contagion and product evaluation in print advertising
    RAUSP Management Journal, 2020, 55, (3), 375-391 Downloads View citations (1)

2017

  1. Impacts of product type and representation type on the perception of justice and price fairness
    Journal of Business Research, 2017, 81, (C), 203-211 Downloads View citations (6)

2015

  1. The Influence of Consumer Embarrassment on the Purchase Process
    RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2015, 19, (5), 626-648 Downloads

2012

  1. Influência dos anúncios de desconto sobre o comportamento dos consumidores
    RAE - Revista de Administração de Empresas, 2012, 52, (6) Downloads
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