Details about Giuliana Isabella
Access statistics for papers by Giuliana Isabella.
Last updated 2026-04-14. Update your information in the RePEc Author Service.
Short-id: pis265
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Journal Articles
2026
- The paradox of being profitable and moral: the role moral authority plays in corporate sociopolitical activism
Journal of Business Research, 2026, 206, (C) 
2025
- From static to conversational: The role of landing pages and chatbots in B2B lead generation
Journal of Business Research, 2025, 201, (C) View citations (1)
2024
- Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days?
RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2024, 28(4), (Vol. 28 No. 4 (2024): Jul-Aug), e240246
2023
- Going viral on advertising YouTube video: Detecting the influences
RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2023, 27(4), (Vol. 27 No. 4 (2023): July/Aug - 2023 (Special Issue)), e220300 View citations (1)
2020
- The effect of facial expression on emotional contagion and product evaluation in print advertising
RAUSP Management Journal, 2020, 55, (3), 375-391 View citations (1)
2017
- Impacts of product type and representation type on the perception of justice and price fairness
Journal of Business Research, 2017, 81, (C), 203-211 View citations (7)
2015
- The Influence of Consumer Embarrassment on the Purchase Process
RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2015, 19, (5), 626-648
2012
- Influence of discount price announcements on consumers' behavior
RAE - Revista de Administração de Empresas, 2012, 52, (6)
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