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Details about Zsolt Katona

Homepage:http://faculty.haas.berkeley.edu/zskatona/
Workplace:Walter A. Haas School of Business, University of California-Berkeley, (more information at EDIRC)

Access statistics for papers by Zsolt Katona.

Last updated 2013-05-11. Update your information in the RePEc Author Service.

Short-id: pka831

Jump to Journal Articles

Working Papers

2010

  1. Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks
    Working Papers, NET Institute Downloads View citations (28)
  2. The Role of Search Engine Optimization in Search Rankings
    MPRA Paper, University Library of Munich, Germany Downloads View citations (1)

Journal Articles

2012

  1. Contextual Advertising
    Marketing Science, 2012, 31, (6), 980-994 Downloads View citations (18)

2011

  1. "Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
    Marketing Science, 2011, 30, (1), 42-60 Downloads View citations (118)

2010

  1. The Race for Sponsored Links: Bidding Patterns for Search Advertising
    Marketing Science, 2010, 29, (2), 199-215 Downloads View citations (71)

2008

  1. Network Formation and the Structure of the Commercial World Wide Web
    Marketing Science, 2008, 27, (5), 764-778 Downloads View citations (22)

2006

  1. A new class of scale free random graphs
    Statistics & Probability Letters, 2006, 76, (15), 1587-1593 Downloads
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