Details about Asad Ullah Khan

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Workplace:	University of engineering and technology lahore University Of Lahore Business School, Faculty of Management Studies, University of Central Punjab, (more information at EDIRC) Department of Management Science, Comsats University Islamabad, (more information at EDIRC)

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Last updated 2023-01-16. Update your information in the RePEc Author Service.

Short-id: pkh532

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Journal Articles

2016

INFLUENCE OF PRODUCT PLACEMENT ON CONSUMER BEHAVIOR: THE MEDIATING ROLES OF CONSUMER RECOGNITION WITH PROGRAM CELEBRITY AND ETHICAL PERCEPTIONS TOWARDS PRODUCT PLACEMENT THAT LEADS TO CONSUMER PURCHASE INTENTION
IBT Journal of Business Studies (JBS), 2016, 12, (1), 168-184

2015

Exploring Consumer Behavior towards Product Placement Strategy through Television Programs: A Case Study of Q Mobile in Pakistan
International Journal of Economics and Empirical Research (IJEER), 2015, 3, (3), 105-114

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