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Details about Kyung Hoon Kim

E-mail:
Homepage:http://www.kams.org
Workplace:Graduate School of Business, Changwon National University, (more information at EDIRC)

Access statistics for papers by Kyung Hoon Kim.

Last updated 2014-03-20. Update your information in the RePEc Author Service.

Short-id: pki409

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Journal Articles

2012

  1. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
    Journal of Business Research, 2012, 65, (11), 1612-1617 Downloads View citations (14)
  2. Increasing customer equity of luxury fashion brands through nurturing consumer attitude
    Journal of Business Research, 2012, 65, (10), 1495-1499 Downloads View citations (29)

2008

  1. Brand equity in hospital marketing
    Journal of Business Research, 2008, 61, (1), 75-82 Downloads View citations (42)
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