Details about Daniel Klapper

Access statistics for papers by Daniel Klapper.

Last updated 2011-11-06. Update your information in the RePEc Author Service.

Short-id: pkl106

Working Papers

2010

1. Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
   Research Papers, Stanford University, Graduate School of Business View citations (21)

2008

2. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
   Research Papers, Stanford University, Graduate School of Business View citations (18)
   See also Journal Article in Marketing Science (2010)

2007

3. Determinants of Margins in the Distribution Channel: An Empirical Investigation
   Research Papers, Stanford University, Graduate School of Business View citations (3)

2006

4. Retail Environment and Manufacturer Competitive Intensity
   Research Papers, Stanford University, Graduate School of Business View citations (20)

Journal Articles

2010

1. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
   Marketing Science, 2010, 29, (1), 57-74 View citations (131)
   See also Working Paper (2008)

2006

2. Goodwill and dynamic advertising strategies
   Quantitative Marketing and Economics (QME), 2006, 4, (1), 5-29 View citations (23)

2000

3. Forecasting market share using predicted values of competitive behavior: further empirical results
   International Journal of Forecasting, 2000, 16, (3), 399-421 View citations (5)