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Details about Anna Torres Lacomba

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Workplace:Departament d'Economia i Empresa (Department of Economics and Business), Universitat Pompeu Fabra (Pompeu Fabra University), Barcelona Graduate School of Economics (Barcelona GSE), (more information at EDIRC)

Access statistics for papers by Anna Torres Lacomba.

Last updated 2012-02-21. Update your information in the RePEc Author Service.

Short-id: pla225


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Working Papers

2011

  1. Generating global brand equity through corporate social responsibility to key stakeholders
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads View citations (15)
    Also in INDEM - Working Paper Business Economic Series, Instituto para el Desarrollo Empresarial (INDEM) (2010) Downloads

2007

  1. Ownership structure, customer satisfaction and brand equity
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads
  2. The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra View citations (1)

2006

  1. Are Americans' musical preferences more omnivores today?
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads
  2. Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
    Economics Working Papers, European University Institute Downloads
  3. Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads

2003

  1. A comparison between correspondence analysis and categorical conjoint measurement
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2002

  1. Measuring asymmetries in brand associations using correspondence analysis
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads

2001

  1. Correspondence analysis and categorical conjoint measurement
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads View citations (1)

1999

  1. A note on the dual scaling of dominance data and its relationship to correspondence analysis
    Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra Downloads View citations (1)

Journal Articles

2011

  1. Customer satisfaction and brand equity
    Journal of Business Research, 2011, 64, (10), 1089-1096 Downloads View citations (9)

2009

  1. Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
    European Journal of Operational Research, 2009, 195, (2), 628-640 Downloads View citations (11)
 
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