Details about Anna Torres Lacomba
Access statistics for papers by Anna Torres Lacomba.
Last updated 2012-02-21. Update your information in the RePEc Author Service.
Short-id: pla225
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Working Papers
2011
- Generating global brand equity through corporate social responsibility to key stakeholders
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra  View citations (31)
2007
- Ownership structure, customer satisfaction and brand equity
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra
- The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra View citations (1)
2006
- Are Americans' musical preferences more omnivores today?
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra
- Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
Economics Working Papers, European University Institute
- Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra
2002
- Measuring asymmetries in brand associations using correspondence analysis
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra
2001
- Correspondence analysis and categorical conjoint measurement
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra View citations (1)
1999
- A note on the dual scaling of dominance data and its relationship to correspondence analysis
Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra View citations (1)
Journal Articles
2011
- Customer satisfaction and brand equity
Journal of Business Research, 2011, 64, (10), 1089-1096 View citations (18)
2009
- Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
European Journal of Operational Research, 2009, 195, (2), 628-640 View citations (14)
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