Details about Eva Lahuerta-Otero
| E-mail: | |
| Phone: | +34923294500 ext. 31 |
| Postal address: | Edificio FES, Campus Miguel de Unamuno, despacho 318 37007 Salamanca, Spain |
| Workplace: | Facultad de Economía y Empresa (Faculty of Economics and Business), Universidad de Salamanca (University of Salamanca), (more information at EDIRC)
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Access statistics for papers by Eva Lahuerta-Otero.
Last updated 2024-04-07. Update your information in the RePEc Author Service.
Short-id: pla463
Jump to Journal Articles
Working Papers
2023
- The antecedents of SSCI: Evidence from the textile and fashion industry in Jordan
DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial 
Undated
- Strategic Behaviour and Performance of Internet Use by Second-Hand Spanish Car Dealers
Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas"., Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España).
Journal Articles
2023
- Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Current Issues in Tourism, 2023, 26, (20), 3397-3410 View citations (1)
2022
- The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
The Service Industries Journal, 2022, 42, (7-8), 583-605 View citations (5)
2021
- Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing
Sustainability, 2021, 13, (18), 1-17 View citations (2)
2014
- Click-and-Mortar SMEs: Attracting customers to your website
Business Horizons, 2014, 57, (6), 729-736 View citations (5)
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