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Details about Paulo Lencastre

E-mail:
Workplace:Católica Porto Business School, Universidade Católica Portuguesa (Catholic Portuguese University), (more information at EDIRC)

Access statistics for papers by Paulo Lencastre.

Last updated 2015-12-28. Update your information in the RePEc Author Service.

Short-id: ple878

Working Papers

2011

  1. Brand mergers: Examining consumer response to name and logo design
    Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa Downloads View citations (1)

2010

  1. The image of Agriculture in Portugal
    Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa Downloads

2009

  1. A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA
    Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa Downloads View citations (1)
  2. CHILDREN THOUGHTS about BRANDS
    Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa Downloads
  3. Mascots, design characteristics and children: Does affective response match with cognitive response?
    Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa Downloads
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