Details about Joana César Machado

Access statistics for papers by Joana César Machado.

Last updated 2015-11-20. Update your information in the RePEc Author Service.

Short-id: pma2329

Working Papers

2015

1. Private Label Brands: Benefits and Challenges - Pingo Doce Case Study
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2014

2. Branding as a reflection of culture - An analysis of brand consumption patterns in China
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa
3. How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa View citations (1)

2011

4. Brand mergers: Examining consumer response to name and logo design
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa View citations (1)