Details about Rodobaldo Martínez Vivar

Access statistics for papers by Rodobaldo Martínez Vivar.

Last updated 2025-07-15. Update your information in the RePEc Author Service.

Short-id: pma3312

Journal Articles

2025

1. Demographic Capital and the Conditional Validity of SERVPERF: Rethinking Tourist Satisfaction Models in an Emerging Market Destination
   Administrative Sciences, 2025, 15, (7), 1-35
2. Improving Scheduling Efficiency: A Mathematical Approach to Multi-Operation Optimization in MSMEs
   Mathematics, 2025, 13, (9), 1-19
3. Toward Building Model of Business Closure Intention in SMEs: Binomial Logistic Regression
   Administrative Sciences, 2025, 15, (7), 1-23

2024

4. Investment decisions in the context of SMEs: A non-financial factor approach
   International Journal of Applied Economics, Finance and Accounting, 2024, 18, (2), 375-385

2023

5. Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
   Cogent Business & Management, 2023, 10, (3), 2233272
6. Optimization of heterogeneous capacities considering the profit margin per product
   International Journal of Research in Business and Social Science (2147-4478), 2023, 12, (4), 539-548
7. The Premature Mortality of Micro and Small Enterprises
   Zagreb International Review of Economics and Business, 2023, 26, (2), 49-76
8. The impact of advertising on the income of MSMEs in Ecuador
   International Journal of Applied Economics, Finance and Accounting, 2023, 17, (2), 352-361

2021

9. Structural equations to analyze entrepreneur satisfaction as indicator of human resources management at the territorial level
   International Journal of Research in Business and Social Science (2147-4478), 2021, 10, (6), 132-140

2020

10. Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
    Tržište/Market, 2020, 32, (1), 27-46
11. Influence of theStructure of Product Portfolio Performance in aSmall Business Retail
    International Journal of Business and Social Research, 2020, 10, (1), 23-34

2019

12. Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador
    International Journal of Business and Social Research, 2019, 9, (4), 1-12

2018

13. Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels
    Journal of International Business Research and Marketing, 2018, 3, (2), 24-29
14. Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador
    International Journal of Management Science and Business Administration, 2018, 4, (2), 67-83
15. Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination
    International Journal of Services, Economics and Management, 2018, 9, (2), 95-110
16. Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations
    International Journal of Management Science and Business Administration, 2018, 4, (4), 18-27

2017

17. Structural equation model: influence on tourist satisfaction with destination atributes
    Tourism and Hospitality Management, 2017, 23, (2), 219-233

2016

18. Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador
    International Journal of Business Research and Management (IJBRM), 2016, 7, (5), 96-106
19. Thinking Processes as a Tool for Improving the Administrative Process
    International Journal of Management Science and Business Administration, 2016, 2, (7), 25-41 View citations (1)

2009

20. LA GESTIÓN INTEGRAL DEL TALENTO HUMANO POR COMPETENCIAS. NECESIDAD Y PROYECCIÓN DE UN ENFOQUE Y MODELO DE GESTIÓN PARA LAS UNIVERSIDADES CUBANAS
    Observatorio de la Economía Latinoamericana, 2009, (121)
21. UNA VALORACIÓN SOBRE EL MERCHANDISING EN LA ACTIVIDAD DE SERVICIOS COMERCIALES. DEFINICIÓN Y OBJETIVOS
    Observatorio de la Economía Latinoamericana, 2009, (121)