Details about Rodobaldo Martínez Vivar

Access statistics for papers by Rodobaldo Martínez Vivar.

Last updated 2024-07-08. Update your information in the RePEc Author Service.

Short-id: pma3312

Journal Articles

2023

1. Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
   Cogent Business & Management, 2023, 10, (3), 2233272
2. Optimization of heterogeneous capacities considering the profit margin per product
   International Journal of Research in Business and Social Science (2147-4478), 2023, 12, (4), 539-548

2020

3. Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
   Tržište/Market, 2020, 32, (1), 27-46
4. Influence of theStructure of Product Portfolio Performance in aSmall Business Retail
   International Journal of Business and Social Research, 2020, 10, (1), 23-34

2019

5. Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador
   International Journal of Business and Social Research, 2019, 9, (4), 1-12

2018

6. Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination
   International Journal of Services, Economics and Management, 2018, 9, (2), 95-110
7. Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations
   International Journal of Management Science and Business Administration, 2018, 4, (4), 18-27

2017

8. Structural equation model: influence on tourist satisfaction with destination atributes
   Tourism and Hospitality Management, 2017, 23, (2), 219-233

2016

9. Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador
   International Journal of Business Research and Management (IJBRM), 2016, 7, (5), 96-106
10. Thinking Processes as a Tool for Improving the Administrative Process
    International Journal of Management Science and Business Administration, 2016, 2, (7), 25-41 View citations (1)

2009

11. LA GESTIÓN INTEGRAL DEL TALENTO HUMANO POR COMPETENCIAS. NECESIDAD Y PROYECCIÓN DE UN ENFOQUE Y MODELO DE GESTIÓN PARA LAS UNIVERSIDADES CUBANAS
    Observatorio de la Economía Latinoamericana, 2009, (121)
12. UNA VALORACIÓN SOBRE EL MERCHANDISING EN LA ACTIVIDAD DE SERVICIOS COMERCIALES. DEFINICIÓN Y OBJETIVOS
    Observatorio de la Economía Latinoamericana, 2009, (121)