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Details about Mercedes Martos-Partal

Workplace:Facultad de Economía y Empresa (Faculty of Economics and Business), Universidad de Salamanca (University of Salamanca), (more information at EDIRC)

Access statistics for papers by Mercedes Martos-Partal.

Last updated 2010-11-25. Update your information in the RePEc Author Service.

Short-id: pma837


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Working Papers

2012

  1. Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor
    DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial Downloads

2010

  1. Trends in packaging claims for new products: impacts on firm value
    INDEM - Working Paper Business Economic Series, Instituto para el Desarrollo Empresarial (INDEM) Downloads

2007

  1. A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models
    Working Papers, FEDEA Downloads
  2. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models
    Working Papers, FEDEA Downloads View citations (1)

Journal Articles

2011

  1. Store brand and store loyalty: The moderating role of store brand positioning
    Marketing Letters, 2011, 22, (3), 297-313 Downloads View citations (12)
 
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