Details about Prasanna Mohan Raj
Access statistics for papers by Prasanna Mohan Raj.
Last updated 2022-02-02. Update your information in the RePEc Author Service.
Short-id: pmo1221
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Journal Articles
Journal Articles
2021
- The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
Eastern European Journal for Regional Studies (EEJRS), 2021, 7, (2), 182-207
2018
- Measurement of Customers’ Brand Choice and Brand Loyalty Expectancy Value & Colombo – Morrison Model Approach
Journal of International Business Research and Marketing, 2018, 4, (1), 24-29
2015
- Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products
Global Business Review, 2015, 16, (3), 463-477
View citations (5)