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Details about Prasanna Mohan Raj

E-mail:
Homepage:https://bus.alliance.edu.in/web/core-faculty-profile.php?id=f51bb1cd9532a15f92f3753b4fdf929e
Workplace:Alliance Business School, Alliance University, (more information at EDIRC)

Access statistics for papers by Prasanna Mohan Raj.

Last updated 2022-02-02. Update your information in the RePEc Author Service.

Short-id: pmo1221


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Journal Articles

2021

  1. The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
    Eastern European Journal for Regional Studies (EEJRS), 2021, 7, (2), 182-207 Downloads

2018

  1. Measurement of Customers’ Brand Choice and Brand Loyalty Expectancy Value & Colombo – Morrison Model Approach
    Journal of International Business Research and Marketing, 2018, 4, (1), 24-29 Downloads

2015

  1. Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products
    Global Business Review, 2015, 16, (3), 463-477 Downloads View citations (5)
 
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