Details about Bouaddi Mohamed Sr.
Access statistics for papers by Bouaddi Mohamed Sr..
Last updated 2025-04-24. Update your information in the RePEc Author Service.
Short-id: pmo1508
Working Papers
2025
- The effect of influencer marketing on the purchase intention of Moroccan consumers: A study of influencers on Instagram
(L'effet du marketing d'influence sur l'intention d'achat des consommateurs marocains: Une étude des influenceurs sur Instagram)
Post-Print, HAL