Details about Stanislav Mokrý

Access statistics for papers by Stanislav Mokrý.

Last updated 2025-11-06. Update your information in the RePEc Author Service.

Short-id: pmo1563

Working Papers

2025

1. Neuroscience technologies and minimization of administrative costs: An eye-tracking study of the effectiveness of its use in filling out tax forms
   MENDELU Working Papers in Business and Economics, Mendel University in Brno, Faculty of Business and Economics

Journal Articles

2020

1. Haptics and its Effect on Consumers' Intentions Using Neuroscientific Methods: Literature Review
   Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020, 68, (2), 451-457 View citations (1)

2019

2. Assessing Web Surface Credibility by Generation Y: A Q Methodological Study
   Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019, 67, (6), 1577-1585
3. Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment
   European Journal of Business Science and Technology, 2019, 5, (1), 98-106

2017

4. Consumer Perception of Food-To-Go Products
   Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, 65, (6), 1895-1900

2016

5. Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment
   European Journal of Business Science and Technology, 2016, 2, (2), 152-159 View citations (1)

2015

6. The Influence of Package Attributes on Consumer Perception among Generation Y
   European Journal of Business Science and Technology, 2015, 1, (1), 54-64 View citations (4)

2013

7. Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination
   Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, 61, (7), 2547-2553
8. Regional differences of consumer preferences when shopping for regional products
   Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, 61, (7), 2255-2259 View citations (1)