Details about Daniil Muravskii

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Homepage:	http://muravskii.com
Workplace:	School of Business Administration, Graduate School of Business, National Research University Higher School of Economics (HSE), (more information at EDIRC)

Access statistics for papers by Daniil Muravskii.

Last updated 2022-02-17. Update your information in the RePEc Author Service.

Short-id: pmu800

Working Papers

2016

Analysis of Practical Approaches towards Brand Alliance Formation
Conference Papers, Graduate School of Management, St. Petersburg State University
The Role of Joint R&D Centers Formation with Universities for MNEs in the Russian IT Market
Conference Papers, Graduate School of Management, St. Petersburg State University

2015

Exploring borrowed brand equity
Working Papers, Graduate School of Management, St. Petersburg State University

2012

Brand equity in modern marketing theory
Working Papers, Graduate School of Management, St. Petersburg State University
Determining disruptive innovation potential of multi-sided platforms: case of digital books
Working Papers, Graduate School of Management, St. Petersburg State University
The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
Working Papers, Graduate School of Management, St. Petersburg State University

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