Details about Priya Narayanan

Access statistics for papers by Priya Narayanan.

Last updated 2024-05-08. Update your information in the RePEc Author Service.

Short-id: pna798

Working Papers

2023

1. From “Making Charges” to “Crafting Premium”: Determining the Feasibility of a Novel Strategy for Marketing Gold Jewelry
   Working papers, Indian Institute of Management Kozhikode
2. Not All Gold Glitters the Same: Unpacking Investment and Sentiment for Effective Persuasion to Drive Gold Monetization in India
   Working papers, Indian Institute of Management Kozhikode

2017

3. A Study of the Evolution of Nature and Narration of Brands in an Emerging Market
   IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department
4. Gold Monetization in India as a Transformative Policy: A Mixed Method Analysis
   IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department

Journal Articles

2022

1. Case Analysis for ‘Managing Adversity: Brands and COVID-19’
   Vikalpa: The Journal for Decision Makers, 2022, 47, (2), 116-118

2020

2. Understanding the government's attempt to transform attitudes towards a critical resource: Gold monetization in India
   Resources Policy, 2020, 66, (C) View citations (3)