Details about Cosmas Anayochukwu Nwankwo

Access statistics for papers by Cosmas Anayochukwu Nwankwo.

Last updated 2025-08-09. Update your information in the RePEc Author Service.

Short-id: pnw29

Journal Articles

2024

1. Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria
   Foundations of Management, 2024, 16, (1), 259-272
2. Entrepreneurs’ Emotional Intelligence and Sustainability of Livestock Businesses in Nigeria
   Acta Universitatis Danubius. OEconomica, 2024, (20(5)), 7-22

2023

3. Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022
   Foundations of Management, 2023, 15, (1), 89-100
4. Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
   Marketing of Scientific and Research Organizations, 2023, 49, (3), 1-26
5. Customer Relationship Management and Survival of Manufacturing Small and Medium Enterprises in Nigeria
   Journal of Economic and Social Development, 2023, 10, (02), 01-11
6. Effect of Ecological Marketing on Survival of Small and Medium Enterprises in Anambra State, Nigeria
   Journal of Economic and Social Development, 2023, 10, (02), 01-10
7. Effect of Sustainable Marketing Strategies on Consumption of Beer Brands in Anambra State
   Acta Universitatis Danubius. OEconomica, 2023, (19(2)), 188-205
8. Entrepreneurial marketing: Exploring its place in social enterprises
   International Journal of Research in Business and Social Science (2147-4478), 2023, 12, (5), 74-85

2022

9. Effect of Teamwork on Survival of Manufacturing Small and Medium Enterprises in Nigeria
   Eurasian Journal of Business and Management, 2022, 10, (3), 167-180
10. Market-Driving Orientation (MDO) and the Survival of Manufacturing Small and Medium Enterprises in Nigeria
    Acta Universitatis Danubius. OEconomica, 2022, (18(3)), 100-117
11. Organisational Structure as a Strategic Enabler of Commercial Bank Employees in Nigeria
    Academic Journal of Interdisciplinary Studies, 2022, 11

2021

12. The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria
    Foundations of Management, 2021, 13, (1), 209-218

2020

13. Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis
    International Journal of Entrepreneurial Venturing, 2020, 12, (3), 321-341 View citations (4)
14. ENTREPRENEURIAL ORIENTATION AND SURVIVAL OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA: AN EXAMINATION OF THE INTEGRATIVE ENTREPRENEURIAL MARKETING MODEL
    International Journal of Entrepreneurship, 2020, 24, (2)
15. The Strategic Role of Entrepreneurial Marketing in Small and Medium Enterprises
    Acta Universitatis Danubius. OEconomica, 2020, (16(4)), 41-63

2019

16. Market Orientation and Survival of Small and Medium Enterprises in Nigeria
    Foundations of Management, 2019, 11, (1), 291-304 View citations (1)