Details about Cosmas Anayochukwu Nwankwo

Access statistics for papers by Cosmas Anayochukwu Nwankwo.

Last updated 2025-03-16. Update your information in the RePEc Author Service.

Short-id: pnw29

Journal Articles

2024

1. Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria
   Foundations of Management, 2024, 16, (1), 259-272
2. Entrepreneurs’ Emotional Intelligence and Sustainability of Livestock Businesses in Nigeria
   Acta Universitatis Danubius. OEconomica, 2024, (20(5)), 7-22

2023

3. Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022
   Foundations of Management, 2023, 15, (1), 89-100
4. Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
   Marketing of Scientific and Research Organizations, 2023, 49, (3), 1-26
5. Customer Relationship Management and Survival of Manufacturing Small and Medium Enterprises in Nigeria
   Journal of Economic and Social Development, 2023, 10, (02), 01-11
6. Effect of Ecological Marketing on Survival of Small and Medium Enterprises in Anambra State, Nigeria
   Journal of Economic and Social Development, 2023, 10, (02), 01-10
7. Effect of Sustainable Marketing Strategies on Consumption of Beer Brands in Anambra State
   Acta Universitatis Danubius. OEconomica, 2023, (19(2)), 188-205
8. Entrepreneurial marketing: Exploring its place in social enterprises
   International Journal of Research in Business and Social Science (2147-4478), 2023, 12, (5), 74-85

2022

9. Effect of Teamwork on Survival of Manufacturing Small and Medium Enterprises in Nigeria
   Eurasian Journal of Business and Management, 2022, 10, (3), 167-180
10. Market-Driving Orientation (MDO) and the Survival of Manufacturing Small and Medium Enterprises in Nigeria
    Acta Universitatis Danubius. OEconomica, 2022, (18(3)), 100-117
11. Organisational Structure as a Strategic Enabler of Commercial Bank Employees in Nigeria
    Academic Journal of Interdisciplinary Studies, 2022, 11

2021

12. The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria
    Foundations of Management, 2021, 13, (1), 209-218

2020

13. Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: a literature analysis
    International Journal of Entrepreneurial Venturing, 2020, 12, (3), 321-341 View citations (4)
14. The Strategic Role of Entrepreneurial Marketing in Small and Medium Enterprises
    Acta Universitatis Danubius. OEconomica, 2020, (16(4)), 41-63

2019

15. Market Orientation and Survival of Small and Medium Enterprises in Nigeria
    Foundations of Management, 2019, 11, (1), 291-304 View citations (1)