Details about Marina Ochkovskaya
Access statistics for papers by Marina Ochkovskaya.
Last updated 2018-11-24. Update your information in the RePEc Author Service.
Short-id: poc26
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Journal Articles
Working Papers
2014
- Factors Affecting a Brands Perception in Russia
Working Papers, Moscow State University, Faculty of Economics
Journal Articles
2018
- Buildings from the Socialist Past as part of a City’s Brand Identity: The case of Warsaw
Bulletin of Geography. Socio-economic Series, 2018, 39, (39), 113-127
2015
- Perception and Consumption of Global Luxury Brands in Russia and Romania: Comparative Cross-Cultural Aspects
Management Dynamics in the Knowledge Economy, 2015, 3, (2), 279-299
2014
- Brand "Moscow" in a global perspective
Transnational Marketing Journal, 2014, 2, (2), 99-111
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