Details about Ravi Pappu
Access statistics for papers by Ravi Pappu.
Last updated 2016-05-08. Update your information in the RePEc Author Service.
Short-id: ppa1013
Jump to
Journal Articles
Journal Articles
2011
- Sponsorship portfolio as a brand-image creation strategy
Journal of Business Research, 2011, 64, (2), 142-149
View citations (18)
2010
- Country equity: Conceptualization and empirical evidence
International Business Review, 2010, 19, (3), 276-291
View citations (17)
2007
- Country image and consumer-based brand equity: relationships and implications for international marketing
Journal of International Business Studies, 2007, 38, (5), 726-745
View citations (81)