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Details about Ravi Pappu

Homepage:https://www.business.uq.edu.au/staff/ravi-pappu
Workplace:Business School, University of Queensland, (more information at EDIRC)

Access statistics for papers by Ravi Pappu.

Last updated 2016-05-08. Update your information in the RePEc Author Service.

Short-id: ppa1013


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Journal Articles

2011

  1. Sponsorship portfolio as a brand-image creation strategy
    Journal of Business Research, 2011, 64, (2), 142-149 Downloads View citations (18)

2010

  1. Country equity: Conceptualization and empirical evidence
    International Business Review, 2010, 19, (3), 276-291 Downloads View citations (17)

2007

  1. Country image and consumer-based brand equity: relationships and implications for international marketing
    Journal of International Business Studies, 2007, 38, (5), 726-745 Downloads View citations (81)
 
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