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Details about Michela Patrizi

Workplace:Dipartimento di Management (Department of Management), Facoltà di Economia (Faculty of Economics), "Sapienza" Università di Roma (Sapienza University of Rome), (more information at EDIRC)

Access statistics for papers by Michela Patrizi.

Last updated 2024-01-09. Update your information in the RePEc Author Service.

Short-id: ppa1565

Jump to Journal Articles Chapters

Journal Articles

2023

  1. How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants
    Micro & Macro Marketing, 2023, (2), 255-280 Downloads
  2. The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
    Journal of Brand Management, 2023, 30, (4), 302-317 Downloads View citations (1)
  3. The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy
    Health Policy, 2023, 136, (C) Downloads

Chapters

2023

  1. Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study
    Springer

2021

  1. Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions
    Springer

2020

  1. Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant
    Springer
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