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Details about Sara Parry

Homepage:http://www.bangor.ac.uk/business/staff/sara_parry.php.en
Workplace:Bangor Business School, Bangor University, (more information at EDIRC)

Access statistics for papers by Sara Parry.

Last updated 2021-05-20. Update your information in the RePEc Author Service.

Short-id: ppa884

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Working Papers

2016

  1. Mobilizing relationship marketing to ensure venture development in a rural resource-constrained bilingual context: The case of Draig Technology Limited
    Working Papers, Bangor Business School, Prifysgol Bangor University (Cymru / Wales) Downloads

2010

  1. Exploring Marketing and Relationship Software SMEs: A Mixed Methods Approach
    Working Papers, Bangor Business School, Prifysgol Bangor University (Cymru / Wales) Downloads
  2. Marketing for Survival: A Comparative Case Study of SME Software Firms
    Working Papers, Bangor Business School, Prifysgol Bangor University (Cymru / Wales) Downloads View citations (2)
  3. Understanding Customers and Relationships in Software Technology SMEs
    Working Papers, Bangor Business School, Prifysgol Bangor University (Cymru / Wales) Downloads

Journal Articles

2015

  1. The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
    Journal of Business Research, 2015, 68, (3), 534-541 Downloads View citations (9)
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