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Details about Waldemar Pfoertsch

E-mail:
Homepage:http://www.pfoertsch.com
Phone:+49-7231-28 6266
Postal address:Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim Germany

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Short-id: ppf2

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Journal Articles

2008

  1. Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective
    Interdisciplinary Management Research, 2008, 4, 571-595 Downloads View citations (1)
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