Details about Lucia Porcu

Access statistics for papers by Lucia Porcu.

Last updated 2024-01-17. Update your information in the RePEc Author Service.

Short-id: ppo772

Journal Articles

2023

1. Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure
   Journal of Retailing and Consumer Services, 2023, 72, (C) View citations (5)

2022

2. Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
   Economic Research-Ekonomska Istraživanja, 2022, 35, (1), 438-457 View citations (1)
3. Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation
   Journal of Business Research, 2022, 140, (C), 546-555 View citations (3)

2020

4. The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
   Journal of Business Research, 2020, 119, (C), 435-443 View citations (5)
5. The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
   Economic Research-Ekonomska Istraživanja, 2020, 33, (1), 1985-2006
6. The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
   Journal of Retailing and Consumer Services, 2020, 52, (C) View citations (12)

2019

7. Determinants of Intention to Forward Online Company-generated Content via Facebook
   International Review of Management and Marketing, 2019, 9, (3), 148-157 View citations (2)
8. The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content
   Sustainability, 2019, 11, (17), 1-17 View citations (5)

2015

9. Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors
   International Journal of Business and Economics, 2015, 14, (1), 79-104 View citations (2)

Chapters

2022

1. Investments and Measurements: The Quest for the Holy Grail
   Springer