Details about Francisco Rejón, Sr.
Access statistics for papers by Francisco Rejón, Sr..
Last updated 2023-05-09. Update your information in the RePEc Author Service.
Short-id: pre287
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Journal Articles Chapters
Journal Articles
2020
- Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
Sustainability, 2020, 12, (19), 1-17
2018
- Engagement in sports virtual brand communities
Journal of Business Research, 2018, 89, (C), 273-279
View citations (8)
Chapters
2014
- An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks
Springer
- Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors
Springer View citations (1)
- The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer
Springer