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Details about Francisco Rejón, Sr.

Homepage:http://marketing.ugr.es
Workplace:Facultad de Ciencias Económicas y Empresariales (Faculty of Economics and Business), Universidad de Granada (University of Granada), (more information at EDIRC)

Access statistics for papers by Francisco Rejón, Sr..

Last updated 2023-05-09. Update your information in the RePEc Author Service.

Short-id: pre287

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Journal Articles

2020

  1. Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
    Sustainability, 2020, 12, (19), 1-17 Downloads

2018

  1. Engagement in sports virtual brand communities
    Journal of Business Research, 2018, 89, (C), 273-279 Downloads View citations (8)

Chapters

2014

  1. An Integrated Review of the Efficacy of Internet Advertising: Concrete Approaches to the Banner Ad Format and the Context of Social Networks
    Springer
  2. Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors
    Springer View citations (1)
  3. The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today’s Social Consumer
    Springer
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