Details about Venkatesh Shankar
Access statistics for papers by Venkatesh Shankar.
Last updated 2011-03-18. Update your information in the RePEc Author Service.
Jump to Journal Articles
- Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (3)
- —: A Multicategory Brand Equity Model and Its Application at Allstate
Marketing Science, 2008, 27, (4), 567-584 View citations (24)
- Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Marketing Science, 2005, 24, (3), 334-350 View citations (14)
- An Empirical Analysis of Determinants of Retailer Pricing Strategy
Marketing Science, 2004, 23, (1), 28-49 View citations (74)
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Marketing Science, 1997, 16, (3), 271-293 View citations (9)
The links between different versions of a paper are constructed automatically by matching on the titles.
Please contact if a link is incorrect.
Use this form
to add links between versions where the titles do not match.