Details about Venkatesh Shankar
Access statistics for papers by Venkatesh Shankar.
Last updated 2023-03-16. Update your information in the RePEc Author Service.
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- Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (3)
- —: A Multicategory Brand Equity Model and Its Application at Allstate
Marketing Science, 2008, 27, (4), 567-584 View citations (32)
- Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Marketing Science, 2005, 24, (3), 334-350 View citations (28)
- An Empirical Analysis of Determinants of Retailer Pricing Strategy
Marketing Science, 2004, 23, (1), 28-49 View citations (78)
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Marketing Science, 1997, 16, (3), 271-293 View citations (10)
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