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Details about Venkatesh Shankar

Workplace:Mays Business School, Texas A&M University, (more information at EDIRC)

Access statistics for papers by Venkatesh Shankar.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: psh199

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Working Papers


  1. Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management Downloads View citations (3)

Journal Articles


  1. —: A Multicategory Brand Equity Model and Its Application at Allstate
    Marketing Science, 2008, 27, (4), 567-584 Downloads View citations (32)


  1. Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
    Marketing Science, 2005, 24, (3), 334-350 Downloads View citations (28)


  1. An Empirical Analysis of Determinants of Retailer Pricing Strategy
    Marketing Science, 2004, 23, (1), 28-49 Downloads View citations (78)


  1. Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
    Marketing Science, 1997, 16, (3), 271-293 Downloads View citations (10)
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