Details about Paurav Shukla

Access statistics for papers by Paurav Shukla.

Last updated 2018-03-15. Update your information in the RePEc Author Service.

Short-id: psh525

Journal Articles

2017

1. Me, my brand and I: Consumer responses to luxury brand rejection
   Journal of Business Research, 2017, 81, (C), 156-162 View citations (8)

2016

2. Customer commitment to luxury brands: Antecedents and consequences
   Journal of Business Research, 2016, 69, (1), 323-331 View citations (35)
3. The role of information alignment and entrepreneurial traits on SME internationalization
   Management Research Review, 2016, 39, (2), 196-214 View citations (1)

2015

4. They are not all same: variations in Asian consumers’ value perceptions of luxury brands
   Marketing Letters, 2015, 26, (3), 265-278 View citations (31)

2013

5. Communicating responsibility-practicing irresponsibility in CSR advertisements
   Journal of Business Research, 2013, 66, (10), 1881-1888 View citations (35)

2012

6. Comparing the importance of luxury value perceptions in cross-national contexts
   Journal of Business Research, 2012, 65, (10), 1417-1424 View citations (86)

2011

7. Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
   Journal of World Business, 2011, 46, (2), 242-252 View citations (50)

2008

8. An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
   International Journal of Entrepreneurship and Small Business, 2008, 6, (2), 192-211

2004

9. WTO and Survival of Small-scale Industry: The Five Myth Entrepreneurial Framework with Case Study of Rajkot Diesel Engine Industry
   Journal of Entrepreneurship and Innovation in Emerging Economies, 2004, 13, (1), 69-92