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Details about Paulo Duarte Silveira

Workplace:Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE) (Center for Advanced Studies in Management and Economics), Universidade de Évora (University of Evora), (more information at EDIRC)
Escola Superior de Ciências Empresariariais (College of Business Administration), Instituto Politécnico de Setúbal (Polytechnic Institute of Setubal), (more information at EDIRC)

Access statistics for papers by Paulo Duarte Silveira.

Last updated 2014-04-07. Update your information in the RePEc Author Service.

Short-id: psi488


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Journal Articles

2019

  1. The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
    International Journal of Economics & Business Administration (IJEBA), 2019, VII, (1), 35-48 Downloads View citations (1)

2018

  1. The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study
    International Journal of Economics & Business Administration (IJEBA), 2018, VI, (1), 3-13 Downloads View citations (2)

2017

  1. “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness
    LUMEN Proceedings, 2017, 1, (1), 820-831 Downloads

2014

  1. Shopper Marketing: A Literature Review
    International Review of Management and Marketing, 2014, 4, (1), 90-97 Downloads View citations (2)

2001

  1. MARKETING “VERDE”: CONCEPTUALIZAÇÃO TEÓRICA E ABORDAGEM DA DISTRIBUIÇÃO MODERNA RETALHISTA ALIMENTAR EM PORTUGAL
    Portuguese Journal of Management Studies, 2001, VI, (1), 61-82 Downloads
 
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