EconPapers    
Economics at your fingertips  

EconPapers Home
About EconPapers

Working Papers
Journal Articles
Books and Chapters
Software Components

Authors

JEL codes
New Economics Papers

Advanced Search


EconPapers FAQ
Archive maintainers FAQ
Cookies at EconPapers

The RePEc blog
The RePEc plagiarism page

 

Details about Paulo Duarte Silveira

Workplace:Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE) (Center for Advanced Studies in Management and Economics), Universidade de Évora (University of Evora), (more information at EDIRC)
Escola Superior de Ciências Empresariariais (College of Business Administration), Instituto Politécnico de Setúbal (Polytechnic Institute of Setubal), (more information at EDIRC)

Access statistics for papers by Paulo Duarte Silveira.

Last updated 2014-04-07. Update your information in the RePEc Author Service.

Short-id: psi488

Jump to Journal Articles

Journal Articles

2019

  1. The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
    International Journal of Economics & Business Administration (IJEBA), 2019, VII, (1), 35-48 Downloads View citations (1)

2018

  1. The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study
    International Journal of Economics & Business Administration (IJEBA), 2018, VI, (1), 3-13 Downloads View citations (2)

2017

  1. “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness
    LUMEN Proceedings, 2017, 1, (1), 820-831 Downloads

2014

  1. Shopper Marketing: A Literature Review
    International Review of Management and Marketing, 2014, 4, (1), 90-97 Downloads View citations (2)

2001

  1. MARKETING “VERDE”: CONCEPTUALIZAÇÃO TEÓRICA E ABORDAGEM DA DISTRIBUIÇÃO MODERNA RETALHISTA ALIMENTAR EM PORTUGAL
    Portuguese Journal of Management Studies, 2001, VI, (1), 61-82 Downloads
The links between different versions of a paper are constructed automatically by matching on the titles.

Please contact if a link is incorrect.

Use this form to add links between versions where the titles do not match.

RePEc
This site is part of RePEc and all the data displayed here is part of the RePEc data set.

Is your work missing from RePEc? Here is how to contribute.

Questions or problems? Check the EconPapers FAQ or send mail to .

Örebro UniversityEconPapers is hosted by the Örebro University School of Business.

 
Page updated 2021-01-16