Details about Paulo Duarte Silveira
Access statistics for papers by Paulo Duarte Silveira.
Last updated 2014-04-07. Update your information in the RePEc Author Service.
Short-id: psi488
Jump to Journal Articles
Journal Articles
2019
- The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
International Journal of Economics & Business Administration (IJEBA), 2019, VII, (1), 35-48 View citations (1)
2018
- The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study
International Journal of Economics & Business Administration (IJEBA), 2018, VI, (1), 3-13 View citations (2)
2017
- “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness
LUMEN Proceedings, 2017, 1, (1), 820-831
2014
- Shopper Marketing: A Literature Review
International Review of Management and Marketing, 2014, 4, (1), 90-97 View citations (2)
2001
- MARKETING “VERDE”: CONCEPTUALIZAÇÃO TEÓRICA E ABORDAGEM DA DISTRIBUIÇÃO MODERNA RETALHISTA ALIMENTAR EM PORTUGAL
Portuguese Journal of Management Studies, 2001, VI, (1), 61-82
|
The links between different versions of a paper are constructed automatically by matching on the titles.
Please contact if a link is incorrect.
Use this form
to add links between versions where the titles do not match.
|