Details about Maria M. Smirnova

Access statistics for papers by Maria M. Smirnova.

Last updated 2010-04-02. Update your information in the RePEc Author Service.

Short-id: psm131

Working Papers

2016

1. Measuring Consumer Sentiment Toward Marketing in Russia
   Conference Papers, Graduate School of Management, St. Petersburg State University

2014

2. Strategic orientations as a driver of innovations in Russian firms
   Working Papers, Graduate School of Management, St. Petersburg State University

2012

3. Brand equity in modern marketing theory
   Working Papers, Graduate School of Management, St. Petersburg State University
4. The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
   Working Papers, Graduate School of Management, St. Petersburg State University

2007

5. Coordination mechanisms of relationship management process with partners: Basic approaches
   Working Papers, Graduate School of Management, St. Petersburg State University
6. SCM in Russian companies: Strategy or tactics? (Results of an empirical study)
   Working Papers, Graduate School of Management, St. Petersburg State University

2006

7. Managing buyer-seller relationships in industrial markets: A value creation perspective
   Working Papers, Graduate School of Management, St. Petersburg State University View citations (1)
8. Managing relationships in Russian companies: Conceptual model development for an empirical study
   Working Papers, Graduate School of Management, St. Petersburg State University
9. Managing relationships in Russian companies: Results of an empirical study
   Working Papers, Graduate School of Management, St. Petersburg State University View citations (3)

Journal Articles

2014

1. Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry
   Tržište/Market, 2014, 26, (1), 23-44

2012

2. Collaborative approaches to new product development: the case of Russia
   International Journal of Entrepreneurship and Innovation Management, 2012, 15, (1/2), 91-107 View citations (2)

2011

3. Open innovation in Russian firms: an empirical investigation of technology commercialisation and acquisition
   International Journal of Business Innovation and Research, 2011, 5, (3), 298-317 View citations (3)