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Details about Maria M. Smirnova

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Workplace:Graduate School of Management, St. Petersburg State University, (more information at EDIRC)

Access statistics for papers by Maria M. Smirnova.

Last updated 2010-04-02. Update your information in the RePEc Author Service.

Short-id: psm131


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Working Papers

2016

  1. Measuring Consumer Sentiment Toward Marketing in Russia
    Conference Papers, Graduate School of Management, St. Petersburg State University Downloads

2014

  1. Strategic orientations as a driver of innovations in Russian firms
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads

2012

  1. Brand equity in modern marketing theory
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads
  2. The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads

2007

  1. Coordination mechanisms of relationship management process with partners: Basic approaches
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads
  2. SCM in Russian companies: Strategy or tactics? (Results of an empirical study)
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads

2006

  1. Managing buyer-seller relationships in industrial markets: A value creation perspective
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads View citations (1)
  2. Managing relationships in Russian companies: Conceptual model development for an empirical study
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads
  3. Managing relationships in Russian companies: Results of an empirical study
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads

Journal Articles

2014

  1. Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry
    Tržište/Market, 2014, 26, (1), 23-44 Downloads

2012

  1. Collaborative approaches to new product development: the case of Russia
    International Journal of Entrepreneurship and Innovation Management, 2012, 15, (1/2), 91-107 Downloads View citations (2)

2011

  1. Open innovation in Russian firms: an empirical investigation of technology commercialisation and acquisition
    International Journal of Business Innovation and Research, 2011, 5, (3), 298-317 Downloads View citations (3)
 
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