Details about Alexander Sánchez-Rodríguez

Access statistics for papers by Alexander Sánchez-Rodríguez.

Last updated 2024-11-08. Update your information in the RePEc Author Service.

Short-id: psn83

Journal Articles

2023

1. Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
   Cogent Business & Management, 2023, 10, (3), 2233272
2. Optimization of heterogeneous capacities considering the profit margin per product
   International Journal of Research in Business and Social Science (2147-4478), 2023, 12, (4), 539-548
3. The Premature Mortality of Micro and Small Enterprises
   Zagreb International Review of Economics and Business, 2023, 26, (2), 49-76

2020

4. Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
   Tržište/Market, 2020, 32, (1), 27-46
5. Influence of theStructure of Product Portfolio Performance in aSmall Business Retail
   International Journal of Business and Social Research, 2020, 10, (1), 23-34

2019

6. Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador
   International Journal of Business and Social Research, 2019, 9, (4), 1-12

2018

7. Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination
   International Journal of Services, Economics and Management, 2018, 9, (2), 95-110
8. Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations
   International Journal of Management Science and Business Administration, 2018, 4, (4), 18-27

2017

9. Structural equation model: influence on tourist satisfaction with destination atributes
   Tourism and Hospitality Management, 2017, 23, (2), 219-233

2016

10. Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador
    International Journal of Business Research and Management (IJBRM), 2016, 7, (5), 96-106
11. Thinking Processes as a Tool for Improving the Administrative Process
    International Journal of Management Science and Business Administration, 2016, 2, (7), 25-41 View citations (1)