Details about Reo Song

Access statistics for papers by Reo Song.

Last updated 2020-04-06. Update your information in the RePEc Author Service.

Short-id: pso184

Journal Articles

2020

1. Newspapers' Content Policy and the Effect of Paywalls on Pageviews
   Journal of Interactive Marketing, 2020, 49, (C), 54-69 View citations (1)

2019

2. Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis
   Journal of Business Ethics, 2019, 158, (3), 743-761 View citations (4)
3. The effects of herding and word of mouth in a two-period advertising signaling model
   European Journal of Operational Research, 2019, 275, (1), 361-373 View citations (12)

2018

4. When marketing strategy meets culture: the role of culture in product evaluations
   Journal of the Academy of Marketing Science, 2018, 46, (3), 384-402 View citations (19)

2016

5. Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
   Marketing Letters, 2016, 27, (4), 791-804 View citations (8)

2015

6. The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry
   Journal of Retailing, 2015, 91, (1), 154-170 View citations (15)

2010

7. Strategic Online and Offline Retail Pricing: A Review and Research Agenda
   Journal of Interactive Marketing, 2010, 24, (2), 138-154 View citations (45)