Details about Francesca Sotgiu

Access statistics for papers by Francesca Sotgiu.

Last updated 2024-09-07. Update your information in the RePEc Author Service.

Short-id: pso655

Working Papers

2021

1. “Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic
   Post-Print, HAL

2009

2. Price-promotion effectiveness during a price war
   Post-Print, HAL

Journal Articles

2021

1. Behaviorally targeted location-based mobile marketing
   Journal of the Academy of Marketing Science, 2021, 49, (4), 677-702 View citations (10)

2020

2. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
   Journal of the Academy of Marketing Science, 2020, 48, (3), 422-448 View citations (52)
3. Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
   Journal of the Academy of Marketing Science, 2020, 48, (3), 360-383 View citations (35)

2015

4. The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
   Journal of Retailing, 2015, 91, (4), 569-585 View citations (27)

2004

5. Alla ricerca delle determinanti dei livelli di prezzo online
   Micro & Macro Marketing, 2004, (2), 359-374