Details about Mourad Touzani

Access statistics for papers by Mourad Touzani.

Last updated 2017-03-14. Update your information in the RePEc Author Service.

Short-id: pto272

Working Papers

2016

1. Retail Stressors in the Middle East/North Africa Region
   Post-Print, HAL View citations (2)
   See also Journal Article Retail stressors in the Middle East/North Africa region, Journal of Business Research, Elsevier (2016) View citations (2) (2016)

2012

2. An examination of the factors influencing consumers' visit of C2C Websites
   Post-Print, HAL
   See also Journal Article An Examination of the Factors Influencing Consumers’ Visit of C2C Websites, International Journal of Online Marketing (IJOM), IGI Global (2012) (2012)

2011

3. Consumer acculturation in situ: the continuing leg of French colonization in North Africa
   Post-Print, HAL View citations (2)

Journal Articles

2016

1. Corporate Reputation and C2C Websites: An Exploratory Approach
   International Journal of Online Marketing (IJOM), 2016, 6, (4), 1-11
2. Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
   Journal of Marketing and Consumer Behaviour in Emerging Markets, 2016, 1, (3), 20-33
3. Retail stressors in the Middle East/North Africa region
   Journal of Business Research, 2016, 69, (2), 726-735 View citations (2)
   See also Working Paper Retail Stressors in the Middle East/North Africa Region, Post-Print (2016) View citations (2) (2016)

2012

4. An Examination of the Factors Influencing Consumers’ Visit of C2C Websites
   International Journal of Online Marketing (IJOM), 2012, 2, (3), 52-69
   See also Working Paper An examination of the factors influencing consumers' visit of C2C Websites, Post-Print (2012) (2012)

2011

5. Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
   Economics and Applied Informatics, 2011, (2), 27-30 View citations (1)

2010

6. Ranking marketing journals using the Google Scholar-based hg-index
   Journal of Informetrics, 2010, 4, (1), 107-117 View citations (20)

2009

7. Brand Loyalty- Impact of Cognitive and Affective Variables
   Economics and Applied Informatics, 2009, (1), 227-242 View citations (1)