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Details about Mourad Touzani

Workplace:Rouen Business School, (more information at EDIRC)

Access statistics for papers by Mourad Touzani.

Last updated 2017-03-14. Update your information in the RePEc Author Service.

Short-id: pto272

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Working Papers


  1. Retail Stressors in the Middle East/North Africa Region
    Post-Print, HAL View citations (1)
    See also Journal Article in Journal of Business Research (2016)


  1. An examination of the factors influencing consumers' visit of C2C Websites
    Post-Print, HAL
    See also Journal Article in International Journal of Online Marketing (IJOM) (2012)


  1. Consumer acculturation in situ: the continuing leg of French colonization in North Africa
    Post-Print, HAL View citations (2)

Journal Articles


  1. Corporate Reputation and C2C Websites: An Exploratory Approach
    International Journal of Online Marketing (IJOM), 2016, 6, (4), 1-11 Downloads
  2. Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
    Journal of Marketing and Consumer Behaviour in Emerging Markets, 2016, 1, (3), 20-33 Downloads
  3. Retail stressors in the Middle East/North Africa region
    Journal of Business Research, 2016, 69, (2), 726-735 Downloads View citations (1)
    See also Working Paper (2016)


  1. An Examination of the Factors Influencing Consumers’ Visit of C2C Websites
    International Journal of Online Marketing (IJOM), 2012, 2, (3), 52-69 Downloads
    See also Working Paper (2012)


  1. Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
    Economics and Applied Informatics, 2011, (2), 27-30 Downloads View citations (1)


  1. Ranking marketing journals using the Google Scholar-based hg-index
    Journal of Informetrics, 2010, 4, (1), 107-117 Downloads View citations (19)


  1. Brand Loyalty- Impact of Cognitive and Affective Variables
    Economics and Applied Informatics, 2009, (1), 227-242 Downloads View citations (1)
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