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Details about Aditya Tripathi

Homepage:https://sites.google.com/view/researchhub24/home
Workplace:School of Management, ITM University, (more information at EDIRC)

Access statistics for papers by Aditya Tripathi.

Last updated 2024-01-29. Update your information in the RePEc Author Service.

Short-id: ptr473

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Journal Articles

2023

  1. Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness
    Journal of Business Research, 2023, 168, (C) Downloads
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