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Details about Rui Vinhas da Silva

Workplace:Business School, ISCTE - Instituto Universitário de Lisboa (ISCTE-IUL) (Lisbon University Institute), (more information at EDIRC)

Access statistics for papers by Rui Vinhas da Silva.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pvi320

Working Papers

2014

  1. Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research
    Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL) Downloads View citations (3)
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