Details about Paul Zenker
Access statistics for papers by Paul Zenker.
Last updated 2025-10-27. Update your information in the RePEc Author Service.
Short-id: pze208
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Journal Articles
Journal Articles
2022
- Peer-Pricing - Ein integrativer Pricing-Ansatz in B-to-B-Märkten
Marketing Review St.Gallen, 2022, 39, (3), 52-59