Details about Xinrong Zhu
Access statistics for papers by Xinrong Zhu.
Last updated 2023-09-21. Update your information in the RePEc Author Service.
Short-id: pzh992
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Journal Articles
Journal Articles
2023
- Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
Marketing Science, 2023, 42, (1), 11-25
View citations (4)
- GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
Marketing Science, 2023, 42, (2), 233-250
- Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
Marketing Science, 2023, 42, (1), 32-36