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Details about Rabia Zubair

Workplace:Department of Business Administration, University of Sahiwal, (more information at EDIRC)

Access statistics for papers by Rabia Zubair.

Last updated 2024-12-19. Update your information in the RePEc Author Service.

Short-id: pzu89


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Journal Articles

2024

  1. Navigating the Digital Marketplace: Examining the Influence of Social Media Advertising on Purchase Intentions through the Lens of Performance Expectancy Theory
    Journal of Education and Social Studies, 2024, 5, (2), 330-344 Downloads
  2. Unlocking Pakistan's Debt Conundrum: A Deep Dive into the Dynamics of Debt Servicing and External Debt Stock
    Journal of Economic Impact, 2024, 6, (2), 125-130 Downloads

2023

  1. Analyzing the Determinants of Online Purchase Intention of Consumers: Mediating Role of Perceived Risk
    Journal of Policy Research (JPR), 2023, 9, (2), 221-228 Downloads
 
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