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Details about Michael Karl Zürn

Homepage:https://www.nim.org/en/about-us/people/michael-zuern
Workplace:Nürnberg Institut für Marktentscheidungen (NIM) (Nuremberg Institute for Market Decisions)), (more information at EDIRC)

Access statistics for papers by Michael Karl Zürn.

Last updated 2026-10-01. Update your information in the RePEc Author Service.

Short-id: pzx8

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Journal Articles

2025

  1. Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
    Marketing Letters, 2025, 36, (4), 903-916 Downloads

2023

  1. Brand Purpose and Brand Success
    NIM Marketing Intelligence Review, 2023, 15, (1), 54-59 Downloads

2017

  1. When trust comes easy: Articulatory fluency increases transfers in the trust game
    Journal of Economic Psychology, 2017, 61, (C), 74-86 Downloads View citations (3)
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