Research Journal for Applied Management (RJAM)

2020 - 2023

Current editor(s): Ingo Böckenholt

From International School of Management (ISM), Dortmund
Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().

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KI-basierte Chatbots – eine kritische Analyse der Patientenerwartungen pp. 1-16: Luisa de Alzaga Achter, Daniel-Ulf Khafif and Klaus Mühlbäck
Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the Literature pp. 17-41: Katharina A. Schuck and Jens K. Perret
Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments pp. 42-64: Jens Gericke, Audrey Mehn and Kai Rommel
Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design pp. 65-88: Arne Westermann, Rebecca Böckenholt, Mijka Ghorbani and Jons Messedat
The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science Journals pp. 89-132: Qeis Kamran and Marcus Becker
Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-Algorithms pp. 133-158: Marcus Becker and Erika Prokop Dayrell de Lima

The effectiveness of in-game advertising in mobile games pp. 1-36: S. Klose and N. A. Truong
Unbundling CRM – A RFMC Perspective pp. 37-52: Ronit Patel, Jens K. Perret and Eyden Samunderu
Beyond Linearity – An Analysis of the Interdependencies across the Customer Journey pp. 53-84: Christian Duncker and Jens K. Perret
Quantifying Alpha of Active Managers: A Case Study on Factor-Based Performance Attribution in Fixed-Income pp. 85-115: J. Traut, A. Simonov and M. Meitner
Analysis of consumer preferences in Germany for attributes of fast moving consumer goods with a discrete choice experiment pp. 116-142: Rommel Kai and Julian Sagebiel

Deconstructing commodity risk analysis: A theoretical perspective from the airline industry – Part 1 pp. 1-23: Eyden Samunderu and Yvonne Küpper
Testing the impact of commodity risk on airline capacity forecasting: A systems dynamic framework from an airline perspective: An empirical analysis – Part 2 pp. 24-52: Eyden Samunderu and Yvonne Küpper
Fisher Effect in Post-Unification Germany - Insights for Firms, Central Banks and Governments pp. 53-67: Cordelia Friesendorf and S. Raja Sethu Durai
Who Influences the Influencer – First Approaches towards a Quantitative Influencer Marketing pp. 68-93: Ronja Edler and Jens K. Perret
Wahrgenommenes Datenzugriffsrisiko im Kontext von Big Data pp. 94-123: K. Seidler, S. Bingemer and J. Brandt

Erfolgskontrolle im Event-Marketing. Entwicklung eines Frameworks zur Evaluation von Event-Marketing Maßnahmen pp. 1-21: F. Oblau and P. Siegfried
Interkulturelles Marketing: Gegenüberstellung von Erfolgsfaktoren der Kundenansprache in der DACH-Region und Südkorea am Beispiel dekorativer Kosmetik pp. 23-42: J. Günther, K. Hartmann, M. Simon and G. Walter
Product differentiation in video games: A closer look at Fortnite's success pp. 43-57: K.-H. Moritz, T. Schöber and G. Stadtmann
Acquisition vs. Product Launch Announcement Impact on Share Price of the "Big Five Technology" companies: A Data Analysis pp. 59-82: C. Friesendorf and J. Schwarzhaupt
Die Bedeutung von Content-Strategien für die integrierte Markenführung am Beispiel der Deutschen Bank und der Sparkassen. Ein inhaltsanalytischer Vergleich von Bewegtbildern auf den konzern- bzw. verbandsübergreifenden YouTube-Kanälen pp. 83-107: M. Ghorbani and A. Westermann