Bridging the digital divide: Enhancing community product sales through mobile technology for sustainable development

Kattakamon Pislae-ngam (), Sirinya Wiroonrath () and Sureerut Inmorr ()

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 2, 1884-1893

Abstract: This study aims to develop a Mobile Application Framework (MAF) that promotes online community product sales and fosters self-reliance. Specifically, it seeks to (1) synthesize key framework components, (2) design a model that meets the needs of community producers and consumers, (3) develop the framework, and (4) evaluate its effectiveness in enhancing community self-reliance. The study is grounded in the System Development Life Cycle (SDLC) and User-Centered Design (UCD) principles, ensuring a strong focus on user needs and experiences. A mixed-methods approach was employed, integrating document analysis, in-depth unstructured interviews, and focus group discussions with three key stakeholder groups: community product sellers, mobile application experts, and experienced users. Data collection focused on identifying user requirements, preferences, and challenges, which informed the framework's design and evaluation. The research identified five core components essential for the final framework: usability requirements, accessibility, accuracy, security, and trustworthiness, with 30 detailed indicators. The findings highlight the importance of integrating sustainable development models to drive technology-enabled economic transformation and ensure long-term community sustainability. This study presents a novel framework that blends user-centered design with community-based economic practices, providing a structured approach to leveraging mobile technology for self-reliance. Its emphasis on localized solutions and stakeholder engagement differentiates it from existing models. The proposed framework offers a practical solution for empowering community entrepreneurs by enhancing their access to digital markets. By addressing key design and security factors, it fosters trust and usability, promoting wider adoption and sustained economic benefits. The study contributes to the field of digital entrepreneurship and sustainable development, offering policymakers, developers, and community leaders a structured pathway for leveraging mobile technology to drive inclusive economic growth.

Keywords: Agribusiness; Community product sales; Mobile application framework; SDGs; Self-reliance; Sustainable development; Thailand; User-centered design. (search for similar items in EconPapers)
Date: 2025
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