Gender differences in sustainable clothing purchase intention

Suk Min Pang (), Yvonne Lee (), Aishath Shanasa Shiyam () and Lilian Anthonysamy ()

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 2, 2733-2748

Abstract: Sustainable clothing has been gaining attention worldwide as customers become more aware of the negative impacts of fast fashion on communities and the environment. The present study aims to analyze whether the factors will influence customers’ intention to purchase sustainable clothing and determine whether there is heterogeneity between gender groups in these relationships. A total of 174 respondents participated in the study through a survey link posted on social media. The model was analyzed using permutation tests and bootstrap multi-group analysis. Findings revealed that brand image and self-concept positively affect customers’ intention to purchase sustainable clothing, whereas gender does not change the strength and direction of the relationships between variables. There was a significant relationship between price and sustainable clothing purchase intention for males but not for females. This study provides insights to all those involved in the fashion industry, especially within the sustainable clothing subtype of fashion. Future research should be undertaken to explore further how customers’ intention to purchase sustainable clothing is affected by industry practices such as ethical sourcing and transparent disclosure of supply chain practices, as well as include different groups of customers to better understand the factors influencing customers’ purchase intention towards sustainable clothing.

Keywords: Gender; Price; Purchase intention; Quality; Self-concept; Sustainable clothing. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijirss.com/index.php/ijirss/article/view/5789/1059 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aac:ijirss:v:8:y:2025:i:2:p:2733-2748:id:5789

Access Statistics for this article

International Journal of Innovative Research and Scientific Studies is currently edited by Natalie Jean

More articles in International Journal of Innovative Research and Scientific Studies from Innovative Research Publishing
Bibliographic data for series maintained by Natalie Jean ().