Trends and Innovations in Food and Beverage Services: A Post-Pandemic Perspective

Hazim Ryad Momani (), Amer Hani Al-Qassem (), Ammar Mohammad Al-Ramadan (), Ahmad Mohammad Alzghoul () and Maysaa Hassiba ()

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 3

Abstract: The research purpose is to identify the innovations and trends in the beverage and food industry in delivering their services at the time of the “post-Covid-19 pandemic situation.” The review of the literature argues that customer demand has changed rapidly towards sustainable, affordable food consumption and online services during the new normal. Apart from that, innovative ideas like sustainable packaging and doorstep delivery also enhance the accuracy and delivery of food and beverages during the post-pandemic situation. In order to find out the trends and innovations in the “F&B industry,” mainly mixed methods are applied by conducting a survey for quantitative research and secondary data collection from the existing journals for qualitative research. As per both the quantitative and thematic analysis, it is found that sustainability and digitalization are the main trends during the new normal during the pandemic situation, and as innovation, they focus on implementing AI, robotics, and others. Thus, it is recommended that the “F&B industry” focus more on implementing predictive analytics to shape their future by predicting future demands. The study's implication even focuses on updating the food and beverage industry with recent innovations and trends.

Keywords: Innovation; trends; customer purchasing behavior; “Covid-19 pandemic”. (search for similar items in EconPapers)
Date: 2025
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