Learning Styles and academic performance in university students: An approach based on neuro-linguistic programming

Wilberto Sánchez Márquez, Miriam Janet Cervantes López (), Alma Alicia Peña Maldonado (), Arturo Llanes Castillo () and Ma. Luisa Reyes Valdéz

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 5, 1729-1735

Abstract: The diversity of learning styles among university students presents a significant challenge for designing inclusive pedagogical strategies. This study explores the relationship between sensory learning styles, visual, auditory, and kinesthetic, based on the Neuro-Linguistic Programming (NLP) model, and academic performance, considering gender as a relevant factor. A quantitative, cross-sectional, and correlational design was used with a probabilistic sample of 250 undergraduate students in Mexico. Data were obtained through a validated learning styles questionnaire and students’ academic grade point averages. Statistical analyses, including Pearson correlation, ANOVA, and cluster analysis, revealed a positive correlation between the visual learning style and academic performance (r = 0.192, p < 0.01), and a weaker but significant association with the kinesthetic style. Female students showed a stronger preference for kinesthetic learning (p < 0.05). Three learning profiles emerged, with the visual-kinesthetic type being most common. Based on these results, it is recommended to implement multimodal teaching strategies that integrate visual and kinesthetic elements, such as diagrams, simulations, and hands-on activities, to enhance academic outcomes. Teacher training should address sensory preferences, and institutional policies should promote adaptive digital platforms that support multiple formats.

Keywords: Academic performance; Higher education; Learning styles; Multivariate analysis; NLP. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:aac:ijirss:v:8:y:2025:i:5:p:1729-1735:id:9267

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