Marketing strategies for cloud service growth: Ethical and digital approaches for competitive advantage

Yassmin Abdullah (), Mazen Farid (), Mohammed Fadhl Abdullah () and Jamil Abedalrahim Alsayaydeh ()

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 6, 3143-3150

Abstract: This paper explores how marketing strategies drive transformation within the cloud services industry, emphasizing the role of digital and ethical marketing in enhancing brand visibility, customer trust, and competitive advantage. It highlights the importance of brand recognition and positioning for major providers such as AWS, Microsoft Azure, and Google Cloud, alongside medium to small providers like Alibaba, IBM Cloud, and others. The paper also examines how strategic collaborations among cloud companies foster industry growth and contribute to market expansion. Addressing a gap in the literature, this analytical review offers insights into cloud services from a marketplace perspective, focusing on business and marketing strategies. Targeted at professionals, researchers, and students, it provides a comprehensive analysis of marketing's role in shaping the competitive landscape of cloud services.

Keywords: Cloud service providers; Cloud services industry; Competitive advantage; Customer trust; Digital marketing; Ethical marketing; Marketing strategies. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijirss.com/index.php/ijirss/article/view/10301/2412 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aac:ijirss:v:8:y:2025:i:6:p:3143-3150:id:10301

Access Statistics for this article

International Journal of Innovative Research and Scientific Studies is currently edited by Natalie Jean

More articles in International Journal of Innovative Research and Scientific Studies from Innovative Research Publishing
Bibliographic data for series maintained by Natalie Jean ().