THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES

Neringa Ivanauskiene (), Vilte Auruskeviciene (), Lineta Ramoniene () and Vida Skudiene ()
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Neringa Ivanauskiene: ISM University of Management and Economics
Vilte Auruskeviciene: ISM University of Management and Economics
Lineta Ramoniene: ISM University of Management and Economics
Vida Skudiene: ISM University of Management and Economics

European Journal of Business and Economics, 2015, vol. 10, issue 2, 685 volume1: 10

Abstract: In the last decades, remote technologies changed the networks and communication behavior of a company. Although the number of researches analyzing the importance of internet to the expansion abroad is constantly growing (Gilmore, Gallagher, & Henry, 2007), the influence of e-marketing strategy on the success of internationalization process remains an unexplored scientific topic. The known theories of firm’s internationalization are not able to set the light on the speed and success of internationalization process from the internet technologies and e-marketing perspective. Therefore, this article presents an empirical testing of Revisited Internationalization Model (Skudiene, Auruskeviciene, & Sukeviciute, 2015) and a quantitative analysis of the relationship among e-marketing strategy and success of internationalization process.

Keywords: Internationalizatione-marketing strategy; small and medium size enterprises (search for similar items in EconPapers)
JEL-codes: M16 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:10:y:2015:i:2:p:685

DOI: 10.12955/ejbe.v10i2.685

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