A Comprehensive Framework for Developing Industry Scenarios

Hakan Butuner ()
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Hakan Butuner: Industrial Management and Engineering Co., Istanbul, Institute of Industrial Engineers (IIE) Turkey Professional Chapter, Istanbul

European Journal of Business and Economics, 2016, vol. 11, issue 2, 889 volume1: 11

Abstract: The purpose of this paper is to help a business to develop scenarios for the future of its industry. It is intended to find the factors that would affect and change the outlook mostly in the current status and anticipated future, based on the results obtained from environmental analysis.By using the trends to be revealed by the environmental analysis, it is possible to anticipate how the field of business in which we operate or plan to enter will evolve in the future. The status is reviewed according to the assumptions and the results to be obtained are evaluated. Thus, assumptions are grouped under various scenarios, their potential impacts on the industry are identified, and the potential status in the industry is defined.

Keywords: scenariosstrategy; industry scenarios; generating scenarios; scenario analysis (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:11:y:2016:i:2:p:889

DOI: 10.12955/ejbe.v11i2.889

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